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113th Congress Gold Mouse Awards: Congressional Use of Social Media [VIDEO]

In April 2014, the Congressional Management Foundation (CMF) released the Gold Mouse Awards (and accompanying best practices report) for the 113th Congress. For the first time, 17 Members were recognized for their efforts in using social media to further transparency, accountability, and constituent service. This video discusses what CMF focused on in our analysis of social media practices, the characteristics exhibited by the winners of the Gold Mouse Awards for Social Media, and the strategic questions congressional offices should ask before engaging in social media efforts.

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Social Media Innovations in Congress Add to Transparency and Accountability

In this month's Roll Call commentary, Brad Fitch and Kathy Goldschmidt identify some of the outstanding practices that received CMF's first-ever Gold Mouse Awards for Social Media. They also discuss why Members of Congress need to adjust their one-sided approach to social media, and instead use these tools to be more accountable and transparent to citizens.
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Nominate Your Office for a Gold Mouse Award in Social Media

Attention congressional staffers! Is your office using social media in innovative ways? We want to know about it! As a part of the Gold Mouse Awards for the 113th Congress, CMF will recognize Senators and Representatives who are using social media in interesting and forward-thinking ways. We encourage you to nominate your office for this new award.

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Award-Winning Characteristic #10: Diversity of Communications Channels

The 10th and final installment of our review of Gold Mouse criteria discusses the importance of communicating with constituents through multiple online channels. Users are increasingly expecting their online experiences to be interactive, and are expecting to access information on the platforms they are most comfortable with. Member websites should serve as a bridge to these different platforms and allow users to connect to the Member’s office in a variety of ways.

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#SocialMedia Cheat Sheet: Great Tips to Apply to Constituent Outreach

The 113th Congress looks as if it is quickly adapting to the changing world of social media. In fact, the vast majority of the newly elected Congress members (all but three, to be precise) have Twitter accounts. Read on to learn some useful tips on optimizing your communication through twitter.

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Learning the Lessons of Campaign 2012 and Applying Them to Your Advocacy Campaign

When it comes to technology and tactics, political campaigns are often the laboratories for advocacy campaigns. What was tested in November’s election is often translated into grassroots strategies after the Congress is sworn in. So what are those lessons and how can you apply them to YOUR advocacy campaign? That was the subject of the most recent 2012 Advocacy Leaders Network (ALN) workshop entitled “Learning the Lessons of Campaign 2012 and Transforming Them to an Advocacy World.”

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You’re Invited to the Final Advocacy Leaders Network Workshop September 21

The final of four workshops in the 2012 Advocacy Leaders Network (ALN) series will be held next Friday, September 21. The fourth workshop, “Learning the Lessons of Campaign 2012 and Transforming them to an Advocacy World,” will discuss how to apply campaign tactics to your advocacy efforts – all aimed at senior advocacy, government affairs, and public relations professionals. ALN is hosted by the Congressional Management Foundation, as part of its Partnership for a More Perfect Union, which seeks to enhance communications, understanding, and the relationship between citizens and Congress. It is sponsored by Beekeeper Group, Bloomberg Government, and Verizon.

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Social Media Requires New Metrics for Measuring Success

I'll admit it, I was a bit slow to "get" social media. Intellectually, I understood the viral and interconnected nature of the media. But I was schooled in mainstream media. When I started in radio we still spun records and spliced tape with a razor blade. I read the articles and heard the mantra: it's not simply the number of your followers that count on Twitter, but who is following you, and how much influence they have. This lesson hit home for me during a recent trip to San Francisco.

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ABOUT CMF

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CMF is a 501(c)(3) nonpartisan nonprofit dedicated to helping Congress and its Members meet the evolving needs and expectations of an engaged and informed 21st century citizenry.

Our work focuses on improving congressional operations and enhancing citizen engagement through research, publications, training, and management services.

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