Using Facebook for more than just press releases

For some congressional offices, the default use for new communication avenues is as just another place to post the office's press releases. We saw it when blogs became popular, and the same has been true with Twitter and social networking sites like MySpace and Facebook. But it's not the most effective use of those resources.

Congressman Frank Wolf's website won two CMF Mouse Awards, but his site isn't the only way his office is using the Internet effectively. His Facebook page is a good example of how to do more than repost press releases. It includes:

  • A notice of an upcoming jobs fair in the district:

Rep. Frank Wolf's facebook page

  • A welcome page where users can sign up for his e-newsletter.
  • Frequent updates including amendments he's offered to bills, floor speeches, and meetings and events he's attended, all of which give users insight into the activities and priorities of the Congressman.

To see all of those and more visit Congressman Frank Wolf's Facebook page.